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Deliverability

Deliverability is whether your emails actually land in the inbox. An email can be "sent" successfully and still end up in spam — or not arrive at all.

Resonate Reach is built with deliverability as a first priority, not an afterthought.

Why it matters​

Inbox providers like Gmail and Outlook use a combination of technical signals and engagement data to decide where your email goes. If your sender reputation is poor, your emails will be filtered regardless of how well-written they are.

Good deliverability is the result of consistent, responsible sending over time.

How Reach helps​

Resonate Reach guides you toward practices that protect your sender reputation:

  • Authentication — Reach helps you set up SPF, DKIM, and DMARC records so inbox providers can verify your emails are legitimate.
  • List hygiene — bounced and unsubscribed addresses are suppressed automatically, preventing you from repeatedly hitting bad addresses.
  • Engagement signals — sending to engaged subscribers improves your reputation. Reach surfaces your open and click data so you can act on it.
  • Abuse prevention — sending practices that violate acceptable use (purchased lists, misleading subject lines) hurt everyone's deliverability. Reach flags risky patterns early.

Tips for staying in the inbox​

  • Only email people who have explicitly opted in.
  • Keep your list clean — remove inactive subscribers periodically.
  • Use a consistent sending domain and "from" name.
  • Avoid subject lines that look like spam (all caps, excessive punctuation, false urgency).
  • Include a clear, easy-to-find unsubscribe link in every email.

Reward pools​

Your deliverability metrics — delivery rate, open rate, and complaint rate — determine your reward pool tier. Senders with strong, consistent metrics earn discounts on Resonate Amplify expert services.