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Campaigns

A campaign is a single email send to your list or a segment of it. You can send immediately or schedule campaigns in advance.

Creating a campaign​

From the dashboard, go to Campaigns and click New campaign. You'll need to fill in:

  • Campaign name — internal only, your subscribers won't see this.
  • From name — the sender name that appears in the inbox (e.g. "Jon from Resonate").
  • From email — the address your campaign is sent from.
  • Subject line — keep it clear and honest. Subject lines that overpromise tend to hurt engagement.

Building your email​

You can start from a pre-built template or write your own HTML. Either way, a few things are worth keeping in mind:

  • Keep it readable — short paragraphs, a clear hierarchy, and one main call to action work best.
  • Test before sending — use the preview and test send features to check how your email looks across different clients.
  • Mobile matters — a large share of email is read on mobile. Make sure your layout holds up on a small screen.

Scheduling vs sending immediately​

When you're ready to send, you can choose:

  • Send now — the campaign goes out straight away.
  • Schedule — choose a specific date and time. Reach will send it automatically.

Scheduling is useful if you want to hit a particular time zone or avoid sending at off-peak hours.

Tracking campaign performance​

Once your campaign is sent, you can view its performance under the Analytics tab. See Analytics for more detail on what's tracked and how to use it.